Medguard B2C — 4-Week Monday Report
4-week comparison (Mon–Sun) · Sep 15 to Oct 12, 2026
Monday Report
Medguard — Ireland / UK
Impressions84,176
Clicks2,351
Avg. CPC€0.83
Total Cost€1,956.00
Conversions106.4
Orig. Conv. Val€11,295.70
ROAS5.77x
Engagement63.5%
GA4 Purchases357
Key Insights
Volume: 106.4 conversions, 357 GA4 purchases in 5 days.
Engagement: 63.5% engagement rate vs 63.4% September.
ROAS: 5.77x weekly vs 10.76x September full-month.
CPC: €0.83 avg CPC vs €0.96 September.
Impressions37,875
Clicks1,172
Avg. CPC€1.01
Total Cost€1,189.29
Conversions76.1
Orig. Conv. Val€6,894.35
ROAS5.80x
Engagement62.5%
GA4 Purchases324
Key Insights
Volume: 76.1 conversions, 324 GA4 purchases in 5 days.
Engagement: 62.5% engagement rate vs 65.2% August.
ROAS: 5.80x weekly vs 17.86x August full-month.
CPC: €1.01 avg CPC vs €0.83 August.
Impressions72,739
Clicks2,113
Avg. CPC€0.83
Total Cost€1,750.55
Conversions138.1
Orig. Conv. Val€18,655.28
ROAS10.66x
Engagement63.9%
GA4 Purchases301
Key Insights
Volume: 138.1 conversions, 301 GA4 purchases in 5 days.
Engagement: 63.9% engagement rate vs 65.2% August.
ROAS: 10.66x weekly vs 17.86x August full-month.
CPC: €0.83 avg CPC vs €0.83 August.
Impressions73,989
Clicks2,002
Avg. CPC€0.87
Total Cost€1,750.54
Conversions151.5
Orig. Conv. Val€18,477.29
ROAS10.56x
Engagement63.6%
GA4 Purchases398
Key Insights
Volume: 151.5 conversions, 398 GA4 purchases in 5 days.
Engagement: 63.6% engagement rate vs 65.2% August.
ROAS: 10.56x weekly vs 17.86x August full-month.
CPC: €0.87 avg CPC vs €0.83 August.
Source: Google Ads & GA4 | Revenue = Original Conversion Value | Attribution lag 24–48h | Currency: EUR
Weekly MTD