GAP Group — 4-Week Monday Report
4-week comparison (Mon–Sun) · Sep 15 to Oct 12, 2026
Monday Report
GAP Group — Australia
Impressions20,477
Clicks1,446
Avg. CPC$1.23
Total Cost$1,781.95
Conversions95.0
Orig. Conv. Val$7,397.19
ROAS4.15x
Engagement67.4%
GA4 Purchases526
Key Insights
Volume: 95.0 conversions, 526 GA4 purchases in 7 days.
Engagement: 67.4% engagement rate vs 68.4% September.
ROAS: 4.15x weekly vs 5.27x September full-month.
CPC: $1.23 avg CPC vs $1.21 September.
Impressions18,304
Clicks1,351
Avg. CPC$1.26
Total Cost$1,700.89
Conversions107.8
Orig. Conv. Val$8,339.00
ROAS4.90x
Engagement68.4%
GA4 Purchases537
Key Insights
Volume: 107.8 conversions, 537 GA4 purchases in 7 days.
Engagement: 68.4% engagement rate vs 71.0% August.
ROAS: 4.90x weekly vs 6.74x August full-month.
CPC: $1.26 avg CPC vs $0.63 August.
Impressions18,012
Clicks1,419
Avg. CPC$1.20
Total Cost$1,704.46
Conversions114.9
Orig. Conv. Val$9,399.03
ROAS5.51x
Engagement67.6%
GA4 Purchases517
Key Insights
Volume: 114.9 conversions, 517 GA4 purchases in 7 days.
Engagement: 67.6% engagement rate vs 71.0% August.
ROAS: 5.51x weekly vs 6.74x August full-month.
CPC: $1.20 avg CPC vs $0.63 August.
Impressions19,632
Clicks1,412
Avg. CPC$1.25
Total Cost$1,770.41
Conversions103.9
Orig. Conv. Val$7,759.70
ROAS4.38x
Engagement67.0%
GA4 Purchases503
Key Insights
Volume: 103.9 conversions, 503 GA4 purchases in 7 days.
Engagement: 67.0% engagement rate vs 71.0% August.
ROAS: 4.38x weekly vs 6.74x August full-month.
CPC: $1.25 avg CPC vs $0.63 August.
Impressions8,929
Clicks310
Avg. CPC$1.15
Total Cost$356.38
Conversions17.3
Orig. Conv. Val$1,174.82
ROAS3.30x
Engagement62.0%
GA4 Purchases71
Key Insights
Volume: 17.3 conversions, 71 GA4 purchases in 7 days.
Engagement: 62.0% engagement rate vs 64.7% September.
ROAS: 3.30x weekly vs 4.71x September full-month.
CPC: $1.15 avg CPC vs $0.95 September.
Impressions10,016
Clicks337
Avg. CPC$0.98
Total Cost$329.88
Conversions28.5
Orig. Conv. Val$2,268.59
ROAS6.88x
Engagement62.7%
GA4 Purchases78
Key Insights
Volume: 28.5 conversions, 78 GA4 purchases in 7 days.
Engagement: 62.7% engagement rate vs 64.6% August.
ROAS: 6.88x weekly vs 6.15x August full-month.
CPC: $0.98 avg CPC vs $0.95 August.
Impressions10,073
Clicks362
Avg. CPC$0.87
Total Cost$315.55
Conversions23.1
Orig. Conv. Val$1,675.96
ROAS5.31x
Engagement65.2%
GA4 Purchases69
Key Insights
Volume: 23.1 conversions, 69 GA4 purchases in 7 days.
Engagement: 65.2% engagement rate vs 64.6% August.
ROAS: 5.31x weekly vs 6.15x August full-month.
CPC: $0.87 avg CPC vs $0.95 August.
Impressions10,667
Clicks349
Avg. CPC$0.85
Total Cost$296.39
Conversions17.0
Orig. Conv. Val$1,223.35
ROAS4.13x
Engagement63.6%
GA4 Purchases56
Key Insights
Volume: 17.0 conversions, 56 GA4 purchases in 7 days.
Engagement: 63.6% engagement rate vs 64.6% August.
ROAS: 4.13x weekly vs 6.15x August full-month.
CPC: $0.85 avg CPC vs $0.95 August.
Impressions22,272
Clicks961
Avg. CPC$1.02
Total Cost$983.79
Conversions90.9
Orig. Conv. Val$5,488.85
ROAS5.58x
Engagement94.0%
GA4 Purchases178
Key Insights
Volume: 90.9 conversions, 178 GA4 purchases in 7 days.
Engagement: 94.0% engagement rate vs 84.8% September.
ROAS: 5.58x weekly vs 5.25x September full-month.
CPC: $1.02 avg CPC vs $0.99 September.
Impressions21,131
Clicks1,029
Avg. CPC$0.93
Total Cost$957.76
Conversions99.7
Orig. Conv. Val$5,393.47
ROAS5.63x
Engagement94.4%
GA4 Purchases155
Key Insights
Volume: 99.7 conversions, 155 GA4 purchases in 7 days.
Engagement: 94.4% engagement rate vs 63.1% August.
ROAS: 5.63x weekly vs 5.82x August full-month.
CPC: $0.93 avg CPC vs $0.95 August.
Impressions19,731
Clicks934
Avg. CPC$1.02
Total Cost$950.39
Conversions95.2
Orig. Conv. Val$5,645.70
ROAS5.94x
Engagement93.5%
GA4 Purchases163
Key Insights
Volume: 95.2 conversions, 163 GA4 purchases in 7 days.
Engagement: 93.5% engagement rate vs 63.1% August.
ROAS: 5.94x weekly vs 5.82x August full-month.
CPC: $1.02 avg CPC vs $0.95 August.
Impressions20,411
Clicks941
Avg. CPC$1.05
Total Cost$988.93
Conversions61.5
Orig. Conv. Val$3,935.23
ROAS3.98x
Engagement92.5%
GA4 Purchases153
Key Insights
Volume: 61.5 conversions, 153 GA4 purchases in 7 days.
Engagement: 92.5% engagement rate vs 63.1% August.
ROAS: 3.98x weekly vs 5.82x August full-month.
CPC: $1.05 avg CPC vs $0.95 August.
Impressions26,418
Clicks413
Avg. CPC$0.86
Total Cost$356.52
Conversions0.0
Orig. Conv. Val$0.00
ROAS0.00x
Engagement89.0%
GA4 Purchases0
Key Insights
Volume: 0.0 conversions, 0 GA4 purchases in 7 days.
Engagement: 89.0% engagement rate vs 92.5% September.
ROAS: 0.00x weekly.
CPC: $0.86 avg CPC.
Impressions11,526
Clicks139
Avg. CPC$0.35
Total Cost$49.19
Conversions0.0
Orig. Conv. Val$0.00
ROAS0.00x
Engagement92.3%
GA4 Purchases0
Key Insights
Volume: 0.0 conversions, 0 GA4 purchases in 1 days.
Engagement: 92.3% engagement rate vs 78.2% August.
ROAS: 0.00x weekly.
CPC: $0.35 avg CPC.
Campaign just went live. We are observing things closely and will report back as data comes in.
Campaign just went live. We are observing things closely and will report back as data comes in.
Source: Google Ads & GA4 | Revenue = Original Conversion Value | Attribution lag 24–48h | Currency: AUD
Weekly MTD